“Combinations of humans and AI work best when each party can do the things they do better than the other,” said Thomas W. Malone, Professor at MIT Sloan.

An example. Classifying images of birds is a task that requires specific expertise in highly nuanced differences. AI alone had an accuracy rate of only 73%. Human reviewers were judged to have an accuracy of about 81%. But working together, accuracy rates increased to 90%.

Other MIT studies showed similar results. After running 106 experiments, they found similar results in nearly every case.

“We found humans excel at subtasks involving contextual understanding and emotional intelligence, while AI systems excel at subtasks that are repetitive, high-volume, or data-driven,” said MIT doctoral student Michelle Vaccaro.

At Intuitive Data Solutions, we believe that human-driven AI is essential to making sound business decisions.  IDA crunches the numbers and finds hidden correlations that might not be noticed by human researchers. Running thousands of simulations and what-if scenarios, IDA’s AI engine can understand the impact of even slight anomalies on outcomes. But human intuition, experience, and context are a key ingredient to ensure you make the right decisions.

The Power of AI in Decision-Making

AI excels at processing massive amounts of data with remarkable speed and accuracy. Its scalability

 allows you to analyze complex datasets and identify patterns that would be impossible for human analysts to detect manually. Machine learning algorithms enhance this capability by continuously improving as they process more data.

Predictive analytics empowers organizations to anticipate market trends, customer behaviors, and operational risks. By minimizing human biases, AI ensures data-driven objectivity in decision-making.

Yet, today’s generative AI platforms like ChatGPT leverage pattern recognition to produce the most likely response. But it lacks comprehension, meaning the AI itself doesn’t know if something is right or wrong. These broad-based large language models also lack specific insights into your business.

You cannot depend on a 90% accurate answer when the stakes are high.

You need a solution that is trained on your data and analyzes your patterns to avoid generic solutions that may or may not be on point. IDA uses highly sophisticated tools with your unique data, such as:

Combined with predictive analytics and prescriptive analytics, you get deep insights and actionable recommendations.

The Unique Value (and Need) of Human Judgment

Despite AI’s analytical power, human judgment remains irreplaceable due to its contextual understanding, ethical reasoning, and emotional intelligence.

Humans excel in ambiguous scenarios that require empathy, such as customer service and leadership. People are simply better at navigating social dynamics, interpreting nuanced contexts, and making value-based decisions.

Human-driven AI comes into play when you need to pinpoint and decide if the AI’s suggestion is relevant.

Human oversight is also essential for validating AI outputs and maintaining accountability. IDA supports this by enabling you to interact directly with the data, apply contextual insights, and ask questions to ensure decisions are data-driven and contextually sound.

Often, AI insights are only as good as the questions you ask. With traditional business intelligence tools, this can be a significantly limiting factor. Having to send projects back to IT or data analysts to ask endless follow-up questions can take weeks or months — time you likely don’t have when you need to make critical decisions.

IDA is intuitive and empowers users to run their own scenarios and go on a journey of discovery. You can look at the insights uncovered by the AI engine and test various what-if cases to see how changing one variable impacts outcomes. You can easily do multivariate analysis by adjusting multiple factors at the same time with clicks, hand gestures, or voice control. There’s no need for coding or tying up IT teams.

Not only does this simplify data analysis, but it helps provide confidence in the output. Quite simply, AI + human control and oversight leads to better decisions.

Achieving the Optimal Balance

Maximizing effectiveness requires a strategic blend of AI’s analytical power and human intuition. That’s why we believe you need human-in-the-loop systems to integrate human oversight at critical stages, ensuring outputs are accurate and relevant.

IDA puts you in control, making it easy to create customizable queries, real-time data interaction, and no-code solutions — putting the power of AI-enhanced BI at your fingertips. IDA enables you to navigate complex business challenges with confidence, automating analytics while providing human oversight to ensure decisions are both data-driven and contextually sound.

Try our platform to see the power of IDA and how it can transform your organization. Get a demo today.