IDA: Data-Driven Decision
Making at Your Fingertips

Leaders need the right data available to them at the right time to be able to guide operations and make informed decisions that lead to desired outcomes. Unfortunately, many organizations are sitting on data that they don’t have the tools or bandwidth to analyze practically or effectively.

IDA is designed to unlock the potential in your data without sinking millions into complicated tools, custom interfaces, or teams of number crunchers. Instead, IDA takes processes data across sources and outputs the view you need to ask the questions – and get the answers – to lead your business forward

With instant answers and visualizations tied to your exact line of questioning, you’ll have what you need to drive decision making without waiting on IT or the hassle of lengthy development.

Personalized View

IDA allows you to create your own personalized dashboard in just a few clicks. Here, you’ll instantly be able to review what is important to you at a given moment. Eliminate the need to wait weeks or months for IT to create a dashboard that pulls in the data you need across sources. With IDA, you are in control of what, when, and how you see your data.

⦁ Create estimates
⦁ Review past performance
⦁ Project future obstacles and success
⦁ Study multi-layer, configurable output
⦁ Empower operational management
⦁ Eliminate technical delays

Simple drag and drop gestures put the answers you need in front of you so you can make decisions about your business in real time. IDA reports can be adjusted to change findings based on your specific parameters, from profit projections to employee headcounts

Unrestricted Thought

IDA makes data dynamic for decision makers. Interactive AI advancements in IDA allows you to ask unstructured, unbound questions resulting in immediate visualizations.

Why is this important?

Most data analytics tools are designed to present prebuilt data using set parameters or common requirements. But this restricts your ability over time to be innovative, predictive, and forward thinking in ways unique to your business and your data.

IDA empowers leaders with data that lets them be interactive, spontaneous, and unrestricted in thought or creativity in real time.

Collaborative Exploration

No more flat data, cookie-cutter modeling, or making decisions around what your system permits you to see. Just ask any question or request a specific report, and IDA will present an instant visualization. Leaders no longer look at data. They can engage with the analytics for infinite outcomes. And when you able to play with your data, it opens up possibilities beyond what fixed reports can offer.

IDA acts as a virtual assistant and interactive brainstorming partner.
The process is simple:

The IDA AI will walk the same path as human thought processes that allow the system (and you) to hone in on problems, identify solutions, or predict future outcomes. IDA goes beyond presenting data for you to puzzle through. IDA works with you to dig deeper into reports using simple voice prompts or on-screen commands.

AI Bubbles Discovery

Looking for a bit of inspiration or a starting point to a particular data dilemma? IDA’s AI Bubble feature is a hint-and-help tool that can help you to kick off your road to discovery. IDA is designed to be a blank canvas for unrestricted and unlimited queries and possibilities.

The AI Bubble provides suggestive prompts, keywords, or report styles based on your data and environment when needed to get the ball rolling. Simply drag one or several hint bubbles to your mini workspace, and IDA will put together a visualization for you instantly. You can take your project from there, driving further into the data and asking IDA to filter results or concatenate findings.

Predicting the Future

Wouldn’t it be great to see if your million-dollar idea could actually produce a million dollars? Business leaders, sales managers, and owners would all love the power to see into the future when it comes to making decisions with major impact.


And while no one or no system can foresee outcomes with 100% certainty, data-based decisions can be rather spot on. Predictive modeling theories include a large degree of predictability that can help guide decisions to minimize risk. Understandably, few leaders have the background or time to invest in developing these tools or reading into their data.

The IDA AI will walk the same path as human thought processes that allow the system (and you) to hone in on problems, identify solutions, or predict future outcomes. IDA goes beyond presenting data for you to puzzle through. IDA works with you to dig deeper into reports using simple voice prompts or on-screen commands.

Linear Regression

Polynomial Linear Regression

Time Series Regression

Random Forest

Linear Regression

These options embolden thought leaders and innovators to view the potential impact of their next big idea or major decision with data-focused projections and alternatives you may have missed along the way.

Turing Ideas into Action with IDA

Leaders and decision makers do not need to work in silos when it comes to their data. In fact, some of the best ideas are the result of iterations and team collaboration with new perspectives. IDA users can share their ideas and insights with others and collect comments on the platform that ca be used to produce new reports for exploration.


When you’re ready to bring your plan to leadership or a board of directors, IDA assists with secure document share, publishing output, and role-based permissions. With IDA, your ideas can be backed by data from any angle, leaving you to focus on how to develop and deploy the products, tactics, and teams to get the job done for maximum results.