IDA was designed for next-gen BI. This technology enhances human intelligence for real-time deep dive study and inquiry, beyond traditional data analytics platforms.
Two individuals, one idea. A 75 sq ft office with a shared desk and 2 chairs in California.
30+ Years
Organic Growth
RTL grew to over 85 staff members, with many working together for over 20 years.
Today
IDA Spin-off
Created under an incubator model with 25 of the best engineers, strategists, and designers.
Intuitive Data Analytics (IDA) is a spin-off of RT Lawrence Corporation (RTL).
Our parent company has been delivering enterprise solutions for over three decades.
RTL was founded by two individuals in a 75 sq ft office space in California.
Through dedication and excellence, RTL organically grew to over 85 staff members, many working together for over 20 years.
Relationships come first at IDA. We believe in earning trust through meaningful partnerships, long-term commitment, and a genuine investment in helping our customers succeed.
IDA was created under an incubator model with 25 of the best visionaries, innovation strategists, engineers, and designers.
This two-company model unlocked fresh, unbridled ideas with proven business success.
Our mission is to improve the living standards by increasing productivity.
We achieve this by building affordable clever automation and delivering automated leveraged services.
Our Values
Our Values — The Soul of IDA
Principles that guide everything we build.
01
Integrity Ethics
We build transparency, honesty, and responsibility into everything we do.
02
Accountability
We take responsibility for our actions and provide exceptional support.
03
Genuine Friendship
We build meaningful partnerships through trust and open communication.
04
Down to Earth
We simplify complex concepts to make analytics accessible to everyone.
05
Dedication
We are passionate about continuously improving our platform and services.
06
Equality
We foster an inclusive environment with a diverse, cross-cultural workforce.
07
Caring & Compassion
We go the extra mile to be supportive through genuine empathy and care.
08
Sustainability
We minimize our environmental impact through energy-efficient practices.
The People Behind IDA
Decades of combined experience in innovation and technology.
Larry
Innovation Strategist
25+ Years
Cristina
Marketer Extraordinaire
25+ Years
Marcelo
Sr. Technologist
20+ Years
Rafael
Global Sales Leader
27+ Years
Patricia
Implementation Guru
20+ Years
Ravi
Chief Creator
25+ Years
The Mind of IDA
Best Of Innovation
We want to change the world.
IDA was designed to be human centric innovation which blends real business problems with psychology + leading edge technology blended into one.
We approach problems in a clever way, that means phonetically focus on what people say, how people think and work, and cleverly use innovation to build up that dream. We develop, “Why didn’t I think of that” inventive solutions.
Client Philosophy
All our efforts are pointless unless we stay anchored and pursue 100% customer loving-us-less.
That translates to being there for our clients and thinking one step ahead of them to ensure their success.
Our clients come first. We earnestly work to win your hearts with clever technology and unparalleled support and service.
Management Continuity
IDA’s team of 25 is not simply a bunch of techies and brains without real life implementation experience.
IDA paired with RTL’s decades of implementation success; we bring innovation, and b2b experience to our client partners which translates to optimized success.
Company Fact Section
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