Since The 1990s

Why was IDA created ?

IDA was designed for next-gen BI. This technology enhances human intelligence for real-time deep dive study and inquiry, beyond traditional data analytics platforms.

200+
Corporate Clients
30+
Years
100+
Employees
3
Offices
70%
15+ Yrs at RTL

Our History

1990s

RTL Corporation Founded

Two individuals, one idea. A 75 sq ft office with a shared desk and 2 chairs in California.
30+ Years

Organic Growth

RTL grew to over 85 staff members, with many working together for over 20 years.
Today

IDA Spin-off

Created under an incubator model with 25 of the best engineers, strategists, and designers.

Intuitive Data Analytics (IDA) is a spin-off of RT Lawrence Corporation (RTL).

Our parent company has been delivering enterprise solutions for over three decades.

RTL was founded by two individuals in a 75 sq ft office space in California.

Through dedication and excellence, RTL organically grew to over 85 staff members, many working together for over 20 years.

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Relationships come first at IDA. We believe in earning trust through meaningful partnerships, long-term commitment, and a genuine investment in helping our customers succeed.

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IDA was created under an incubator model with 25 of the best visionaries, innovation strategists, engineers, and designers.

This two-company model unlocked fresh, unbridled ideas with proven business success.

Our mission is to improve the living standards by increasing productivity.

We achieve this by building affordable clever automation and delivering automated leveraged services.

Our Values

Our Values — The Soul of IDA

Principles that guide everything we build.
01

Integrity Ethics

We build transparency, honesty, and responsibility into everything we do.
02

Accountability

We take responsibility for our actions and provide exceptional support.
03

Genuine Friendship

We build meaningful partnerships through trust and open communication.
04

Down to Earth

We simplify complex concepts to make analytics accessible to everyone.
05

Dedication

We are passionate about continuously improving our platform and services.
06

Equality

We foster an inclusive environment with a diverse, cross-cultural workforce.
07

Caring & Compassion

We go the extra mile to be supportive through genuine empathy and care.
08

Sustainability

We minimize our environmental impact through energy-efficient practices.

The People Behind IDA

Decades of combined experience in innovation and technology.
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Larry

Innovation Strategist

25+ Years
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Cristina

Marketer Extraordinaire

25+ Years
Team-Marcelo.webp

Marcelo

Sr. Technologist

20+ Years
Team-Rafael.webp

Rafael

Global Sales Leader

27+ Years
Team-Patrcia.webp

Patricia

Implementation Guru
20+ Years
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Ravi

Chief Creator

25+ Years

The Mind of IDA

Best Of Innovation

We want to change the world. 

IDA was designed to be human centric innovation which blends real business problems with psychology + leading edge technology blended into one.

We approach problems in a clever way, that means phonetically focus on what people say, how people think and work, and cleverly use innovation to build up that dream. We develop, “Why didn’t I think of that” inventive solutions.

Client Philosophy

All our efforts are pointless unless we stay anchored and pursue 100% customer loving-us-less.

That translates to being there for our clients and thinking one step ahead of them to ensure their success.

Our clients come first. We earnestly work to win your hearts with clever technology and unparalleled support and service.

Management Continuity

IDA’s team of 25 is not simply a bunch of techies and brains without real life implementation experience.

IDA paired with RTL’s decades of implementation success; we bring innovation, and b2b experience to our client partners which translates to optimized success.

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Company Fact Section

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